Peaches and Greens
Store and Truck Vision

Healthy Eating
If you live in Detroit, you know that we are some of the most underserved produce consumers in the nation. Large chain grocers do not have store locations within the city boundaries, which is tragic for a city with a population of over 830,000 residents. Because of the intentional or unintentional food desert, Detroiters have to travel outside the city to get fresh produce and meats. The low-income central Detroit residents the produce market will serve have limited resources to travel to the surrounding suburban areas to shop. As a result, their options are limited to shopping at neighborhood markets that sell outdated foods and very limited fresh fruits and vegetables.

The community food insecurity is compounded by the absence of a quality supermarket within the central Detroit community and much of Detroit for that matter. Lack of transportation for low-income individuals to healthy food sources exacerbates the problem as one out of two families in central Detroit lack private transportation. There is a “food crisis” in central Detroit. A recent food study done, Food Deserts, by Mari Gallagher, says that 92% of food stamp recipients purchase their food at a liquor store, gas station or pharmacy. This is what is nearby for those who do not have a car. A vast majority of food stores in our community are convenience stores, selling primarily alcohol or snack foods. Then there are gas stations who offer a limited food line (nothing fresh) at outrageous prices. Pharmacies such as CVS sell a more expanded food line including dairy, but do not stock fresh produce. These foods are rarely promoted within the stores as healthier options, or offered at sale prices. Residents complain there is never fresh milk in the neighborhood. You buy it from the corner store and it goes bad the next day. This also applies to the independent grocery stores that sell low quality goods throughout the stores, but are successful because residents have no other choice but to patronize these establishments. Therefore, residents substantially rely on convenience stores for basic food needs. This food crisis prevents residents from eating a diet rich in fruits and vegetables, which would help prevent such serious health issues as Type II diabetes, heart disease, and certain cancers. Lack of accessibility can have a real impact on people’s diets and their long-term health.

The goal of the Healthy Neighborhoods Initiative is to provide families in the central Woodward community greater access to quality produce while promoting healthy food choices. The promotion of produce and healthy food is a proactive step towards helping to improve the quality of life for children in the community by providing resources and /or amenities that are presently lacking. Children who eat right do better academically, have more energy, are healthier and are not as high a risk for lead poisoning. We believe that healthy food, good eating habits and access to produce are all foundational to healthy and holistic development of children and even healthy and holistic development of a neighborhood.

The produce market, Peaches and Greens, which opened in the fall of 2008, provides community residents the opportunity to have a safe, culturally acceptable, nutritionally adequate diet through a sustainable food system that maximizes community self-reliance. We are excited about the possibilities the market and the truck will bring to the central Detroit area.

Measurable Objectives:

1. To provide access to low-cost fruits and vegetables through a produce truck and store which are clean and safe.

2. To teach gardening and food development to children and teens through the development and nurturing of an urban garden(s) in the community.
3. To empower local gardeners to become vendors to the produce market thereby earning income from their gardening.

4. To develop the advocacy skills of community teens to clean up liquor stores to make them more community and family friendly, and providing fresh produce.

5. To educate teens to teach healthy cooking and personal well-being classes to interested residents utilizing produce.